Building a Business Around a Real-World Problem

Sasin Showcase Series: Pakjai Clinic

For Poom Shetshotisak (Sasin Executive MBA 2022), Co-founder of Pakjai Clinic, entrepreneurship began with identifying a problem that needed solving. In this interview, Poom shares the story behind Pakjai Clinic, the inspiration that led him to start the business, and how his experience at Sasin, together with his background in a family business, influenced his entrepreneurial journey. He also reflects on the lessons he learned while turning an idea into a growing venture and the importance of building a business that creates meaningful impact.