Sasin Marketing Turbo Concludes with Insight-Driven Final Presentations

The Sasin Marketing Turbo program successfully concluded with final presentations showcasing participants’ deep consumer insight, ethnographic thinking, and strong understanding of Southeast Asia’s diverse market context. Co-designed and delivered by Professor Gina Fong of Kellogg School of Management and Associate Professor Krittinee Nuttavuthisit of Sasin School of Management, the program immersed participants in hands-on workshops, field observations, and company visits. These experiential learning components enabled participants to move beyond surface-level data and uncover what truly drives consumer behavior in dynamic Southeast Asian markets. Throughout the program, participants translated real-world customer understanding into actionable marketing strategies, reinforcing the importance of context-driven insight for meaningful business impact. The final presentations reflected this applied learning, demonstrating how ethnographic approaches can inform smarter decision-making and strategy development. Following the successful completion of Sasin Marketing Turbo, Sasin will next offer Sasin AI Turbo and Sasin Innovation Turbo, with applications now open. Click here to find out more about Sasin Turbo