Sasin Launches New Program "Turbo" – Global Faculty, Regional Focus, Accelerated Success

Sasin School of Management has launched Sasin Turbo, co-designed and delivered by world-renowned faculty from top-ranked global institutions alongside Sasin’s own leading experts. The program prepares future leaders to address Southeast Asia’s most pressing challenges while advancing their knowledge and careers. The Turbo program launches with three courses—Sasin Marketing Turbo, Sasin AI Turbo, and Sasin Innovation Turbo—designed to equip participants with future-foresight frameworks to develop winning strategies for success in the region. In a rapidly changing business environment, Turbo provides participants, their teams, and their organizations with the essential tools to stay ahead. Core themes include understanding customers in dynamic markets, exploring the transformative potential of AI, and applying strategic foresight to anticipate and shape the future. “If you take business courses in many places of the world, you will learn general management, whether it is in finance, AI, or innovation, but one of the things that is missing is the knowledge, the insights, and the deeper understanding of how actually to use that knowledge in the context of Southeast Asia. Sasin Turbo will help turbocharge your success in this region,” said Associate Professor Piyachart Phiromswad, Deputy Director of Learning Solutions at Sasin. The visiting faculty include Gina Fong, Clinical Assistant Professor of Marketing, and Dr. Robert C. Wolcott, Adjunct Professor of Innovation, both from the Kellogg School of Management at Northwestern University, as well as Dr. Karl Schmedders, Professor of Finance at IMD Business School. Sasin’s own leading experts join them: Dr. Krittinee Nuttavuthisit, specialist in consumption and marketing; Dr. Pinnaree Tea-Makorn, AI strategist; and Dr. Piyachart Phiromswad, economist and TED 2023 speaker. The open enrollment program is an intensive, one-week in-person experience (Turbo Week) at Sasin, featuring workshops, case studies, and direct faculty interaction. Pre-Turbo combines online self-paced learning and group onboarding which requires only three 2-hour live Zoom sessions to engage with peers before Turbo Week. Post-Turbo concludes with a final project and reflection based on collaborative group work, requiring only two 2-hour online Zoom sessions. Executives and busy professionals can gain maximum impact with minimal time commitment. Learn more about Turbo program, CLICK HERE.