Sasin’s Business Case Awarded the Winner of the Ethics and Social Responsibility Category at the Case Centre Awards 2026.

Sasin’s business case, “Driving Sustainable Transformation: Michelin’s Road to Natural Rubber Sustainability and Meeting the EU Deforestation Regulation,” has won the Ethics and Social Responsibility category award at The Case Centre Awards 2026. The case written by Rozanne Henzen, former Case Writer and Researcher on Michelin’s sustainable rubber practices and EU compliance, also won the 2023 EFMD Case Writing Competition in Corporate Social Responsibility and Responsible Business and the Outstanding New Case Writer award in the Case Centre’s Awards and Competitions 2025. Sasin is recognized as a premier business school with a strong focus on sustainability. Ranked 22nd globally and among the Top 10 in Asia for ESG Integration in the Financial Times Executive MBA Ranking 2025 and top 5 in Asia for ESG and Net Zero Teaching in the Financial Times Global MBA Ranking 2026, this award reinforces Sasin’s guiding vision of “Global Reputation, Regional Expertise,” combining international standards of excellence with deep regional insights into Southeast Asia’s evolving business landscape. The Case Centre Awards and Competitions have been presented annually since 1991. They recognize worldwide excellence in case writing and teaching and also help to further raise the profile of the case method. The winning case in each category is the one that achieves the greatest worldwide growth in popularity, measured by the number of individual organizations that order and teach the case during the year.  

About Sasin’s Asian Case Creation Center

Recognizing the need for Asia-focused business cases, Sasin established the Asian Case Creation Center in 2024. The center develops concise, thought-provoking case studies that highlight sustainability and other pressing business challenges in the region. These cases, often enhanced with digital components, provide students and professionals with dynamic learning experiences.